Is the Ethnic Hair Care Marketplace Also a Vehicle of Women’s Empowerment?

Within the past 15 year, the haircare market has drastically changed.  Women have been crying out for curly hair products that cater to their true haircare needs.

This is seen especially in the ethnic haircare market.  All over the world, a great movement has developed.  This movement involves women, leaving their chemical treatments and opting for a more natural lifestyle.  The product developers of old, didn't quite hear the "cry for help" and did not act fast enough, leaving common women the opportunity to meet one anther's need. So grassroots hair care product companies have sprung up and developed life enhancing products for women.

As the movement has taken shape, you see a camaraderie develop among get the women.  In public settings, when "natural's" see each other, they somehow have so much to discuss, without even knowing one another.  This interaction has spread onto social media.  Online networks now allow these women to meet, chat, and virtually spend time exchanging hair stories.  These discussions then lead to talks about their lifestyle, family life, and personal goals.  Slowly, but surely this natural hair movement has naturally empowered women to be who they were called to be.  It has literally broken barriers of age, race, location, competition and culture. Today, the natural hair movement also touts the message of empowerment.

Now, we see an onset of deliberate encouragement from the leaders of the movement.  Mahisha Dellinger, CEO and Founder of CURLS has launched her new book "Against All Odds-from the Projects to the Penthouse."  This tell-all book sheds light on her unique journey, growing up in a tough area of California, also known as "danger city."  Her life in poverty is so relatable to many woman, therefore her story of triumph is that much more powerful!

So the next time you look at the hair care movement.  Know that it is so much more than simple hair care.  It is self-development, sisterhood, and women's empowerment, for a better quality of life for all people.

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Step-by-Step Nighttime Hair Prep For “Morning Glory Curls” by Curl Type

So you just completed your prefect “Wash and go” and you have such a busy week you hope it lasts 4 days.  How do can you maintain that beautiful mane without packing on a ton of curly hair products every day?  The way to do it is by prepping your hair for bed, based on your desired outcome and then retouching important parts with a refresher product.   Here is how:

FOR VOLUME

After a great hairstyleday, it is best to end your hair with your hair in a high “pineapple” or a ponytail at the top of your head.  You do this with a loose silk scarf and then you can sleep on the back or side of your head without disrupting your curls.  The pineapple works because it very gently stretches the back parts of the hair but it keeps the volume at the crown of your head.  The pineapple can be work until you are prepared for your next washday.

FOR SILKENING

Some hair types do not need any added volume, but could use some help in the smooth and silkening department.  The best night time hair care for silkening involves using a gentle, light oil like CURLS Champagne & Caviar Curl Elixir throughout the hair and then forming a ponytail that turns into a bun at the lowest part of her head shape.  The stretching of the hair throughout the night is enough to stretch the curls out a bit for a different look! 

AM STYLING

Whether adding volume or taking it away, some of your curls may need a touch up.  You can use the Quenched curls 2^nd Day moisturizer to reactivate your curls and apply your choice of styler as needed.

So the choice is yours.  Do you want to go for added volume and body or would you want to stretch and lengthen your tresses.  Either way, you have a complete step-by-step guide for setting up your best curls!

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Enhance Your Current Moisturizing Hair Care Regiment with a Moisturizing Refresher Course

You may have a moisturizing regiment that you have been working on perfecting for some time.  Maybe you have it perfected, but maybe you do not.  It doesn’t hurt to check in every once in a while to make sure your current plan has all that is takes to maintain consistent levels of moisture in your hair. 

For starters, in order to maintain optimal moisture you need to look from start to finish.   Here are some areas to check in on your hair care regiment.

Cleanser

Check to be sure your curl cleanser is chocked full of moisturizing ingredients and is free from parabens, sulfates and other harsh cleansing detergents.

Conditioning

Check to be sure your conditioner has adequate slip, and essential moisturizing ingredients to fortify your strands for lasting hydration and strength.  Look for ingredients like Certified Organic Carrot Seed Oil, Certified Organic Horse Chestnut Extract and Sage Leaf Extract.

Deep Conditioning

Here is where you should thumb through with a fine toothcomb to see if your regiment is adequate.  What is in your deep treatment?  Check to see if you are using Certified Organic Curly Hair Products.  Your deep condition is the key to longer lasting hydration.  You should utilize a deep conditioner no less than once a month and no more than once a week based on the health of your hair.  CURLS Curl Ecstasy Hair Tea Deep Conditioner is an excellent selection with its Organic Aloe Leaf juice, Sunflower Seed Oil, Green Tea and Chamomile Extract for High Quality Hair Care.

Trim

Every two months a scheduled trim should take place.  When your ends are clean and clipped you lessen the risk for breakage.   You also help your cuticle remain closed and consistent when it matters the most.  Hair that is not often trimmed will have a more porous cuticle, allowing for moisture to escape the hair shaft.

Moisturizing

Lavish Curls Moisturizing spray is perfect for a shot of moisture to your thirsty strands when it needs it the most.  Very light and absorbing it is the perfect pre requisite to your styling methods.

Styling

When you use high quality hair care products, even your styler has moisturizing, protecting agents to protect the integrity of your hair.  Style your hair will minimal stress and ease back on the heat.  When you retire in for the night, take down your hairstyle, and style your hair into a pineapple to minimize stress on the edges of the hairline.

Diet

Your diet directly impacts the strength of hair that you are able to produce.  Each rich green leafy vegetables with lean protein often in your diet.  Fruit and grains are also important to a healthy lifestyle. 

This holistic approach to hydrating hair care will allow you to consistently have plump, supple, elastic strands.  Assess how these tips can help you in your hair care regiment.  We hope we can help you meet your goals.

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No Little Girl is Too Young to Wear Mini Twists in Her Hair Get Her Started With Curly Q Hairstyling Aids Now

The best thing for kinky or curly hair is a low manipulation, protective style that holds in moisture and does not pull and tug at the scalp.  Big or small twists can do just that for your little girl’s hair.  Twists are the perfect choice for hair care for little people because it does not hurt their little scalps.  It also allows the hair to be in its natural state while still looking neat and prepped for daily management.  I find this style to be very enjoyable to children as it doesn’t have to take very long and it is very easy to take down in preparation for another style.

Here are some tips for accomplishing a great set of twists for your little one.

Step 1- Twists hold the best on damp hair so be sure to wash your child’s hair in a moisture rich shampoo followed by the conditioner. Due to your child’s age, you will want to be extremely gentle with them during the process so that they will learn to love getting their hair done.  Pre-Detangle their hair with some water or coconut oil to loosen up the curls and make it easier to work with.   Use your shampoo at least two times and while conditioning, gently comb through the hair to remove tangles and prep the hair for styling.  After combing through a section, twist the hair in large twists to maintain control of the hair.

Step 2- Rinse the hair of the conditioner while the twists remain in your child’s hair.  No worries, the hair will still be cleansed.  The twists are to prevent severe tangling throughout the process.  Now you are ready to style.

Step 3- Untwist one section of the hair and begin with that section.  Spray the hair with a leave in conditioner spray and based on your child’s hair density, apply Curly Q Custard for thick hair or Curly Q Milkshake for fine curly hair. No need for parting with a comb, just grab the size twist you want split into two pieces of hair.  Twirl the two strands around each other and voila, you have twists!   If you need additional hold, use the Curly Q Gel -les’c as a finisher for all curl types.

I guarantee you and your child will love this style.

  ENJOY!

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