Within the past 15 year, the haircare market has drastically changed. Women have been crying out for curly hair products that cater to their true haircare needs.This is seen especially in the ethnic haircare market. All over the world, a great movement has developed. This movement involves women, leaving their chemical treatments and opting for a more natural lifestyle. The product developers of old, didn't quite hear the "cry for help" and did not act fast enough, leaving common women the opportunity to meet one anther's need. So grassroots hair care product companies have sprung up and developed life enhancing products for women.
As the movement has taken shape, you see a camaraderie develop among get the women. In public settings, when "natural's" see each other, they somehow have so much to discuss, without even knowing one another. This interaction has spread onto social media. Online networks now allow these women to meet, chat, and virtually spend time exchanging hair stories. These discussions then lead to talks about their lifestyle, family life, and personal goals. Slowly, but surely this natural hair movement has naturally empowered women to be who they were called to be. It has literally broken barriers of age, race, location, competition and culture. Today, the natural hair movement also touts the message of empowerment.
Now, we see an onset of deliberate encouragement from the leaders of the movement. Mahisha Dellinger, CEO and Founder of CURLS has launched her new book "Against All Odds-from the Projects to the Penthouse." This tell-all book sheds light on her unique journey, growing up in a tough area of California, also known as "danger city." Her life in poverty is so relatable to many woman, therefore her story of triumph is that much more powerful!
So the next time you look at the hair care movement. Know that it is so much more than simple hair care. It is self-development, sisterhood, and women's empowerment, for a better quality of life for all people.
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